OMI Panel Book

OMI is...

… a leading Russian company providing integrated solutions for online market research used by research organizations, advertising agencies, and marketing departments of Fortune Global 500 companies. These solutions include online survey programming, data collection through our own online panels in Russia, Ukraine, Kazakhstan, Belarus and the Baltic states, and real time data visualization. OMI offers convenient and cost-effective solutions to receive a feedback from customers, partners and employees. Read more...

Market Research Services


  • Online data collection using proprietary B2C, Automotive, B2B IT, and Physician panels in Russia, Ukraine, Kazakhstan, Belarus, and the Baltic states
  • Survey localization and programming, including interactive Flash technologies
  • Survey fielding - full-service or 'sample only' studies and top-ups
  • Real-time data vizualization on dedicated client portals
  • Research data delivery in various formats
  • Sets of frequencies using your banners, verbatim responses coding and translation, and other DP and reporting solutions.
  • Online behavior tracking



OMI consumer panel is the only Russian panel that holds the Gold Certificate for data consistency in tracking studies awarded by the international panel auditors Mktg Inc.

OMI consumer panel in Russia holds the Golg Certificate for data consistency

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November 13, 2017 | OMI confirmed the ISO 20252 & ISO 26362 Certification
Such confirmation makes our clients confident that the job is always done with the required quality standards. Read more»
September 05, 2017 | OMI celebrates 10 years anniversary at ESOMAR
This September OMI celebrates its’ 10th Anniversary. Visit our booth #8 at the Esomar Congress and become a special guest on our celebration! Read more »
March 30, 2017 | OMI joined Russian association of research companies OIROM
OMI (Online Market Intelligence) joined OIROM — Russian association for market and opinion research. Read more »
December 27, 2016 | Top Quality Online Panels and Full Service Research! ISO Certified.
In December 2016 Online Market Intelligence (OMI) confirmed it's ISO 20252&26362 certification and also extended it to full-service qualitative and quantitative research and data analysis. Read more »
November 14, 2016 | To Track or Not To Track is Not a Question
Two Cases of Research Studies That Used Online Behavior Tracking Data. Our article about online behavioral analytics was published in ESOMAR’s RWConnect. Read more »
August 1, 2016 | OMI's CEO Appointed as ESOMAR representative in Russia
We are happy to inform that Alexander Shashkin, CEO at OMI (Online Market Intelligence) has been appointed as the new ESOMAR Representative for the Russian Federation. Read more »
September 21, 2015 | Online Retail in Russia
OMI gladly presents a new syndicated report: Online Retail in Russia. The comprehensive study includes the analysis of Top-20 online shops in Russia (according to the number of visitors). Read more »
October 01, 2014 | OMI confirmed the ISO 20252 & ISO 26362 Certification
OMI has passed the surveillance audit and confirmed its certification for ISO 20252 (Market, Opinion and Social Research) and the ISO 26362 (Access Panels in Market, Opinion and Social Research) standards. Read more »
June 25, 2014 | Facebook users spend on this network only 1% of their total Internet time

OMI has measured the actual time spent by Russian Internet users on social networks websites. Read more »

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